Making sense of Web terminology

Article Abstract:

Direct marketers are forced to expand their vocabulary with the growing popularity of the Web. Understanding the jargon of Web-based marketing is the first step towards effective use of the Internet as a marketing medium. Thus, 'SMTP server' refers to simple mail transport protocol server that handles the transfer of e-mail messages over the Internet, 'hard bounces' refer to an e-mail that never left the transmitting SMTP server, while 'soft bounces' refer to a mail that was sent to the destined SMTP server but did not reach the targeted individual.

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Stop living in first generation creative

Article Abstract:

Many direct marketers (DMers) are stuck with so-called first generation creative and marketing strategies even if such techniques are inappropriate in building customer loyalty. Focusing exlusively on rewards, for instance, is one of the most common mistakes commited by DMers. To cultivate a long-term relationship with the customer, DMers are advised to initiate a dialogue with customers to know their needs and their long-term value.

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Combined DR key to online success

Article Abstract:

Combining electronic marketing tactics will allow direct marketers to reach customers through the entire marketing life cycle, from customer acquisition to customer retention. Profile-driven marketing will continue to be popular due to the technology's ability to effectively connect with customers. Direct response and optimization are key tactics that will allow marketers to obtain the highest response rates from their campaigns.

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