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Construction and materials industries

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Milk effort touts weight-loss benefits

Article Abstract:

An ad campaign, "24/24 Milk Your Diet. Lose Weight" targeted on woman between 25 to 54 years of age, is conducted by the milk processors in the U.S. as a part of the MilkPEP's efforts to boost milk consumption. A new research reveal that 24 ounces of fat-free milk every 24 hours in a reduced-calorie diet yields calcium and protein to support healthy weight loss.

Author: Khan, Alam Mickey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Fluid Milk & Cream, Fluid Milk Manufacturing, Packaged Milk & Cream, Endorsements, Milk, Milk, Remade

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Forum packs ship with ideas, meetings

Article Abstract:

The seventh U.S Marketing Forum held at the coast of New York's trendy Hamptons by Britian's Richmond Events focused on branding and marketing issues. It is suggested that companies must know the markets entering, commit to the brand heritage, regionalize expressions of messages while maintaining consistent values.

Author: Khan, Alam Mickey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Advertising, Conferences, meetings and seminars, Marketing industry, Richmond Events

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Saab's e-mail inquiry system keeps prospects on the right path

Article Abstract:

The effect of Saab's new e-mail inquiry management program, which shows promising results on prospective activity, is discussed. It is said that Saab's inquiry management system is multi-layered which is designed to convert the prospects into buyers efficiently.

Author: Khan, Alam Mickey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Marketing procedures, Sweden, Guided Missiles, Space Vehicles, Parts, Marketing, Aerospace industry, Company marketing practices, Saab AB

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