Monster passes on Super Bowl, runs local ads

Article Abstract:

Monster stopped advertising during the Super Bowl broadcast and instead is using radio, television and online marketing to promote its jobs campaign. It has offered many prizes to job seekers who use the service.

Marketing procedures, Evaluation, Marketing, Advertising campaigns, Company marketing practices, Monster Worldwide Inc.

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JetSet seeks match with 'Dream Date"

Article Abstract:

JetSet Beverage Incorporated has partnered, with GoFish.com Incorporated, for advertising its energy drink. Its energy drink will be promoted, through GoFish.com's online reality show, "America's Dream Date".

Beverages, Alliances, partnerships, Beverage industry, Alliances and partnerships, Isotonic beverages, Energy drinks, Gofish.com Inc.

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Starbucks celebrates traditions with viral effort

Article Abstract:

Details of the viral campaign launched by Starbucks Corp. using web technology are presented.

Roasted coffee, Fruits and tree nuts, not elsewhere classified, Coffee industry, Starbucks Corp., SBUX

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