Mother's Day generates increase in call volume, sales

Article Abstract:

1-800-Flowers and the Vermont Teddy Bear Co. welcomed their second-biggest selling season, Mother's Day, by implementing changes to their teleservices operations. The two companies used temporary agents and outsourced telemarketing to handled the flow of calls and 10% increase in volume. 1-800-Flowers, which reportedly received about 3 million calls during the 10-day period around Mother's Day, upgraded its system and rolled out a new consumer database, a new order entry environment and network architect that aids sales agents. The Vermont Teddy Bear Co., meanwhile, revised scripting to focus on discounts made available through its ad and retrained call representatives to improve customer service.

Florists, 1-800-FLOWERS.COM Inc., Vermont Teddy Bear Company Inc.

---

AT&T Solutions starts up multimedia division

Article Abstract:

o of Basking Ridge, NJ, a division of AT&T Corp. of New York, has established a new unit that targets network-based teleservices strategies. The company created Multimedia Call Center Solutions to streamline e-mail, fax, Internet and live agents as electronic and telephonic points of distribution. AT&T Solutions hopes to provide integrated voice recognition, fax and electronic mail-based interactions and is eyeing financial services firms as targets. Multimedia Call Center will consolidate all AT&T Solutions' other businesses that provide consulting, systems integration and outsourcing.

Computer Systems Design and Related Services, Contract Software & Services, Parent-to-subsidiary activities, Software support services, AT&T Solutions Inc.

---

Columbia House changes music club strategy

Article Abstract:

Columbia House of New York has dropped its cornerstone negative-option ordering process and changes its music club business with the launch of a new Web site called Play. With the new service, the club introduces a new way to customer service: customers get only what they pay for. Columbia House recently disseminated its first mailer behind Play. The mailing introduced the new elements of the club that include a membership card, the Web site, toll-free number and a magazine. The club reportedly holds an estimated 8 million members.

New Electronic Marketing, Columbia House

Similar abstracts:

• Abstracts: Another rate increase. Greco lays out broad agenda. DMCNY becomes 1st club in DMA's affiliate network
• Abstracts: Umbria deciphers intelligence from din. MP3 formats challenge music industry. Keep it real in MySpace
• Abstracts: The rate case, and the shape of things to come. New deliverability challenges ahead
• Abstracts: DOE may dash Latham dream. Bill changes will ruin contractors. Gate clashers
• Abstracts: How to convert buying signals into sales. Give your business sales distinction. Learn to convert customer buying signals into sales

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.