Naviant debuts e-mail product suite

Article Abstract:

Naviant Marketing Solutions is introducing a new e-mail suite called WiredMail that contains Naviant's High-Tech Household file. The file consists of more than 34 million wired households that are willing to receive product information through the Internet. The WiredMail suite is made up of the Prospector and Append applications, with the former allowing marketers to send e-mail or postal marketing messages to households registered on the file. The Append matches Naviant's e-mail address files to a marketer's database of postal customers.

Software Publishers, Product introduction, Applications Software Pkgs NEC (Micro), Applications software, Naviant Marketing Solutions Inc.

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Databases give parties access to monster share of voters

Article Abstract:

The Democrats released details about the way they turned their database, Demzilla into a political behemoth of 166 million registered voters in just two years. A little public information about the Republic National Committee (RNC), known as Voter Vault is also available in its voter database.

General services, Management dynamics, Management, Political parties, Company systems management, Information management, Company business management, Databases, Voter registration, Database, CD-ROM catalog, CD-ROM database

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Mokrynski survey finds co -op performance down

Article Abstract:

The Mokrynski Annual Customer Acquisition Strategy Survey 2003 found the cooperative database performance has decreased. The survey also found that most customers are not prospected through the e - mail list rentals but by optimized search engines and affiliate marketing.

Forecasts, trends, outlooks, Forecasts and trends, Surveys, Market trend/market analysis, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Mailing lists, Internet marketing, Text search and retrieval software

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