Networks look for loyalty amid the clutter

Article Abstract:

Broadcast networks are finding alternative ways to generate revenues from direct response advertising sales of their products and branded merchandise. The media environment continues to become cluttered with new broadcast and cable channels as well as the rise of the Internet and surging programming costs. This has prompted major networks to seek other revenue streams. Meanwhile, a startup network is giving up much of its paid programming in favor of entertainment shows. Paxson Communications wants to build a network brand with Pax Net, due to launch in Aug. 31, 1998. Pax Net will replace infomercials with original programming and reruns of network shows that can be classified as family entertainment.

Strategy & planning, Market information - general, Company Planning/Goals, Industry Market Data

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Product Information Network expands reach

Article Abstract:

Product Information Network (PIN), a 24-hour cable channel of paid programming based in Englewood, CO, has added WB Network affiliate KSTV Channel 57 in Los Angeles, CA, and Cablevision Systems Inc.'s Woodbury, NY, to its subscriber base. The addition of the station and cable system, is expected to bring the network's reach to 20 million TV households by June 1998. Under the transaction, PIN will provide paid programming to KSTV from early morning until 5 pm when the station's programming block starts. PIN COO Jon N. Shaver noted the move is part of the network's effort to expand its reach to over 30 million TV households.

Cable Television Systems, Cable Networks, Services information, Strategic alliances, Media Formation/Mergers, Cable television broadcasting industry, Cable television, Product Information Network, Cablevision Systems Inc.

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Buyers await Pax Net launch

Article Abstract:

Paxson Communications Corp. of West Palm Beach, FL, is set to debut on Aug. 31, 1998, Pax Net, a new family entertainment network that would replace much of that paid programming with original entertainment programming and rerun shows. Media buyers do not anticipate a major impact from the new network's low media inventory. Meanwhile, The new network promises to have less infomercial inventory but improved cable reach. The company hopes that its entertainment programming will generate higher-ratings and better lead-ins for paid programming.

Services introduction, New Products/Services

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