1-800-Batteries uses customer feedback to update its catalog
Article Abstract:
1-800-Batteries recently released an updated version of its catalog that features an easier-to-read index listing all the corresponding accessories that are available for specific computer notebooks and cellular phones. Carrying the tag line "Gear Up & Go", the new catalog was created based on customer feedback collected from surveys and through the company's Web site. Meanwhile, a special version of 1-800-Batteries Web site is now available for some corporate clients. The special site allows company employees to order directly from the company and avoid the lengthy process of filing purchasing orders with the purchasing department.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Eddie Bauer, Giant team up to go tandem for new line of bicycles
Article Abstract:
Eddie Bauer, a company based in Redmond, WA, has partnered with Giant Bicycles of Rancho Dominguez, CA, to market their new co-branded line of bicycles in stores, catalogs, trade shows as well as via direct mails. The line EB Spirit, which is positioned as a town-and-country hybrid bike, EB Comp, as an intermediate mountain bike for fitness and off-road fun, and EB Sport, a comfort-enhanced mountain bike. The partnership allows Giant Bicycles to market its new bicycles to the 15 million active customers of Eddie Bauer who have high incomes and are active in outdoor recreation.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: