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Construction and materials industries

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OgilvyAction debuts for brand activation

Article Abstract:

Advertising giant Ogilvy Group has launched new subsidiary named OgilvyAction for targeting global brand activation market. Complete details in this context are presented.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Parent-to-subsidiary activities, Subsidiary-to-parent activities, United States, Subsidiaries, divisions and units, Ogilvy Group

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Ad-tech crowds highlight interactive industry's resurgence

Article Abstract:

The revitalized scenario of interactive marketing, media and technology markets is showcased in the light of a crowded show at Ad:tech, the event held in San Francisco.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, California, Trade shows

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Subjects list: Advertising agencies
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