BuyMedia adds another medium to lineup

Article Abstract:

BuyMedia Inc, a Web-based company that provides an advertising trading portal that sells air time for television and radio stations, has added cable television to its online brokering. The Burlingame, CA-based firm makes money by charging broadcast firms an ad broker fee of 3% on sales, which is significantly lower than the average ad broker fee of 6% to 25%. The company expects the cable addition to boosts its revenue.

Strategy & planning, BuyMedia Inc.

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FinalFour.net markets tourney content

Article Abstract:

Fans of college basketball now have access on the NCAA men's college basketball championship through FinalFour's Web site. FinalFour is an official sponsor of the NCAA series, and offers tournament team, real-time textual play-by-play of each game, statistics, TV schedules for the tourney, game highlights and analysts' commentary. The company is a division of Quokka Sports of San Francisco, CA. It owns the TotalCast technology, which offers text-based play-by-play coverage.

Advertising, FinalFour.net

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Portland arena gets TicketMaster's online printing technology

Article Abstract:

The Rose Garden arena in Portland, OR, has signed up with Ticketmaster's Print My Own Internet-based technology. The technology will allow event- goers to log on to www.rosequarter.com or www.ticketmaster.com to buy and print a barcoded tocket for admission to Rose Garden concerts, family shows and sporting matches, including home games for the National Basketball Assn's Portland Trail Blazers.

Contracts & orders received, Ticketmaster Group Inc.

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