Potato spurs interest in broadband TV

Article Abstract:

Warner Bros. units and Time Warner Inc.'s AOL have launched their first campaign to promote In2TV, a broadband television network providing free on-demand TV shows over the Internet, wherein an animated potato is the prime creative hero.

On-Line Information Services, Videotex & Teletext, Motion picture & video production, Online services, America Online Inc., Online information services, Motion picture industry, Information services, Warner Bros., Video production companies, Film and video production companies, Online information service

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Bristol-Myers adopts wait for DTC ads

Article Abstract:

Drug manufacturer Bristol-Myers Squibb Co. is launching direct-to-consumer communications code from June 13 onwards, which will put a moratorium on its product advertisements in media. Various views on the new policy are presented.

Pharmaceutical preparations, Pharmaceutical industry, Bristol-Myers Squibb Co., BMY

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Online game sells Ford's 'Green 'SUV'

Article Abstract:

Mercury Mariner MyDrive Game on www. marinehybrid.com of Ford Company has won more than 1,000 orders for Ford Motor Co.'s 2006 Mercury Mariner Hybrid SUV. Through game, the company has targeted environmentally conscious people.

Motor vehicles and car bodies, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, Motor Vehicles and Equipment, Usage, Company Web site/Web page, Technology application, Web sites (World Wide Web), Ford Motor Co., Transportation equipment industry, Web sites, Sport utility vehicles, F, Sport-utility vehicles, Automotive industry

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