Printers help mailers grab attention with 3-D and holographic images

Article Abstract:

Web Communications Group of Itasca, IL, and National Graphics Inc. of Brookfield, IL, and have patented processes that allow three-dimensional images with depth and motion to be mass-produced for as small as 25 cents for a postcard-size mail piece. Web Communications recently landed two patents for its production methods that offer mailers a cheaper alternative to traditional 3-D printing with significantly shorter turnaround time. Meanwhile, National Graphics has used its Extreme Vision process to create 3-D images for the videocassette covers of "Independence Day" and The Lost World: Jurassic Park." The firm has also created postcards featuring 3-D images for direct mail campaigns.

Patents & copyrights, Printing & Publishing, National Graphics Inc., Web Communications Group

---

Marketer: Visa, MasterCard not deterring smart cards

Article Abstract:

The delay on the introduction of smart cards is being blamed to the refusal of card issuers, such as Visa and MasterCard, to apply the technology. The Justice Department claims that MasterCard limited some plans in 1987 when an executive committee refused to proceed with the smart cards without the approval from Visa. Meanwhile, several other factors have been cited for the smart cards delay. These includes the lack of proper software tools for combining smart cards into existing computer systems as well as restraint on the parts of banks to implement the new technology.

Credit Card Issuing, New Electronic Marketing, Consumer Bank Credit Card Svcs, Bank credit cards, MasterCard International Inc., Visa Inc.

---

Paymentech corporate fleet cards do more

Article Abstract:

Paymentech, a Dallas, TX-based commercial credit-card issuer, has boosted its business by 122% over 1997 by expanding purchasing functions to cards used for corporate travel and entertainment expenses. Majority of the functions added in the corporate fleet card had been created in response to client requests, which mainly calls for streamlining or automation of purchasing and expense report. British Airways MasterCard Corporate Card, one of the all-purpose corporate fleet cards, is reportedly the first with air mileage rewards for employee cardholders.

Business Support Services, Credit & Collection Services, Financial information services, Paymentech

Similar abstracts:

• Abstracts: Use a letter, self-mailer or postcard? Teasing and pleasing with envelope copy. Social networking: a trend to watch
• Abstracts: Yes we have no magazines. A great year on tap
• Abstracts: Red Cross makes first attempt at national fundraising campaign. Gateway changes name, boosts its business market with new division
• Abstracts: Time Warner spreads goodwill. 3 brands in 30 minutes Home Depot launches second spot campaign for Home Improvement
• Abstracts: Novus affinity programs market relationships. DM helps health start-up compete

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.