Properly done, direct mail is a real tool

Article Abstract:

Store traffic can rise significantly through direct mail if the latter is done through solid research and when linked with radio, TV or billboard advertising. Direct mail can succeed when a well-established customer profile is used in selecting the mailing list. The list is refined further through a series of mailing tests. For instance, database marketing techniques can be used in dividing a test mailing of 5,000 people into 10 subgroups of 5,000 names each. Each subgroup has unique characteristics such as lifestyle segment, age and wealth rating.

Advertising, Advertising Management-Direct Mail, Marketing management, Direct mail advertising

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Sullivan lands 'dream' job in new TV venture

Article Abstract:

George Sullivan, marine marketing specialist has found a new venture job as an executive vice president of sales and marketing for MCE Television Networks Inc., after his elimination from the post of senior vice president of marketing. The relevant details regarding his appointment are discussed.

Television Broadcasting, Television broadcasting stations, Executive changes & profiles, Officials and employees, Television broadcasting industry, Appointments, resignations and dismissals, Sullivan, George

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