Proximity leads Caples with 2 best of shows

Article Abstract:

BBDO Europe of France and Proximity London has won the Maxwell Sackheim Award for Best Show at the 27th annual John Caples International Awards of year 2005. Details of the awards are presented.

France, Advertising agencies, Agencies, 2005 AD, Proximity London, BBDO Europe

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That was a good show

Article Abstract:

The good response to Direct Marketing Association's conference in San Francisco is discussed. The conference's focus on use of blogs, mail, multichannel etc, is discussed.

Telegraph & other communications, Wired Telecommunications Carriers, Electronic Mail Services, Editorial, Usage, Electronic mail systems, E-mail, Email, Multiplexing, Multichannel communication, Weblogs, Blogs, Digital multiplexing

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Target Quaffs Echo for Guinness work

Article Abstract:

Direct marketing strategy followed by Guinness Brewing is discussed. The campaign won Direct Marketing Association's Diamond Echo award for 2005.

Forecasts, trends, outlooks, Malt beverages, Forecasts and trends, Brewing industry, Breweries, Market trend/market analysis, Guinness Brewing

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