Reader's Digest buys stake in BrandDirect

Article Abstract:

Pleasantville, NY-based Reader's Digest Association Inc has agreed to purchase an 18% equity interest in Shelton, CT-based membership-based marketing company BrandDirect for an undisclosed price. The deal would consolidate Reader's Digest's comprehensive database and overseas presence with BrandDirect's experience in telemarketing and membership clubs. BrandDirect has 2.2 million members affiliated in its 10 existing clubs, which include Arthur Frommer Budget Travel Club, Children's Television Workshop Kids Club, among others.

Direct Mail Advertising, Direct Marketing Services, BrandDirect

---

Leo-MacManus direct units will stay separate

Article Abstract:

Leo Group of Chicago, IL, and MacManus Group announced no significant changes in their direct divisions, following the merger of the two advertising agencies. However, the merged companies, which have over $1.7 billion in annual revenues, still promised to provide substantial funding for their divisions. The consolidation creates the fourth-largest advertising company in the world and is expected to be a strong contender in the highly-competitive advertising marketplace.

Advertising and Related Services, Advertising, Leo Group

---

Lighthouse has eyes wide open

Article Abstract:

Non-profit vision-care organization Lighthouse International has acquired wholesale optical products distributor Mattingly International for an undisclosed amount. The merged company will be folded into Lighthouse International's Lighthouse Enterprises unit and will retain the Lighthouse name. It will have combined revenues of $6 million and would make it the leading marketer of specialty vision-care products.

Ophthalmic Goods, Ophthalmic Goods Manufacturing, Optical Health Centers, Offices of Optometrists, Vision centers, Mattingly International

Similar abstracts:

• Abstracts: Reader's Digest details plans to sell, buy, cut. '98 earnings drop 7 percent at Reader's Digest
• Abstracts: Xenicare goes one-on-one in the war against fat. Compaq set to launch direct online sales in Europe
• Abstracts: Firm mails $50 bills to get attention. Telco boosts telemarketing effieciency with targeting
• Abstracts: Visa, Dun & Bradstreet launch new modeling tools. AmEx not Blue over new credit card

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.