Response rates for credit up slightly

Article Abstract:

M\S Database Marketing announced that it has been chosen as an IBM Business Partner. The partnership will expand M\S's coverage to IBM's e- business technologies worth $500 million. The technologies are Web self- service, e-commerce, e-collaboration and business integration. M\S CEO Robert McKin also announced that they have been acquired by Jordan Industries Inc, a diversified management/investment holding company.

Database Vendors, M\\S Database Marketing

---

Salon.com uses direct response to lure hits

Article Abstract:

Salon.com has announced that it will sponsor 13 episodes of the nationally televised "Burt Wolf: Travels and Tradition" produced by Rainbow Media Holdings Inc of Bethpage, NY. The deal will allow Salon.com's sales unit to sell advertising space around the show and develop sponsorship packages for advertisers on its online properties. Rainbow Media acquired a 10% stake in Salon.com in Dec 1999.

Motion Picture and Video Production, TV Program Production, Television production, Salon.com

---

Bill seeks disclosure of Web site data uses

Article Abstract:

Reps Chris Cannon and Anna Eshoo have sponsored a legislation that would provide privacy protection for Internet users. The House legislation would require Web sites to notify visitors how personal data, such as telephone numbers and ZIP codes, are used and would allow visitors to limit its use. The bill is similar to the legislation intoduced by Sens John McCain and John Kerry in 2000.

Similar abstracts:

• Abstracts: Olympians inspire donations for right to play. Habitat Bolsters fundraising structure after Katrina
• Abstracts: Brits predict DRTV growth with digital TV. Cadillac show seeks younger buyers. Saturn wows customers with e-mail
• Abstracts: Talbots ramps up its efforts for fall. More Spam to love as catalog adds pages. A&E Networks tries a new look for fall catalog
• Abstracts: WishClick.Com launches gift registry sans gifts. Novica sells peace with art, handicrafts from around the world
• Abstracts: Petition heats up tax issue. Amex Mexico increases promotions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.