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Construction and materials industries

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Saab makes Web push in Britain

Article Abstract:

Saab, Swedish carmaker has launched it largest online marketing effort in Britain ahead of the September car registration season. The company's web initiative is handled by Draft London.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
United Kingdom, Sweden, Saab Automobile AB, Internet marketing

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South African blog drives BMW push

Article Abstract:

Automobile giant BMW South Africa is using internet blog service to market its new Z4 Coup. This blog will have link about highlighting the features of this automobile.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
South Africa, Hardtops, Weblogs, Blogs, BMW Z4 (Automobile), Coupes (Automotive), BMW South Africa Proprietary Ltd.

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Creating the next-gen web site for the auto industry

Article Abstract:

Suggestions are offered for making effective use of interactive marketing and websites for automobile marketing in 2006.

Author: Stanevich, Laurent R.O.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Automobiles, Methods, Company Web site/Web page, Web sites (World Wide Web), Web sites, Interactive marketing, 2006 AD

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Subjects list: Marketing, Automobile industry, Technology application, Company marketing practices, Usage
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