Sell more with a secondary promise

Article Abstract:

Direct marketing normally uses big promises to lure customers, but they remain cold and skeptical. Customers can still be motivated with a smaller, secondary promise that is more credible in the context of the message.

Management dynamics, Management, Influence, Company business management, Consumers

---

Use a letter, self-mailer or postcard?

Article Abstract:

A discussion on whether to use letter, self-mailer or postcard as the right format, in business to business mailings, is presented.

Methods, Business letters, Commercial correspondence

---

Similar abstracts:

• Abstracts: Model mix, overseas sales propel Fountain. Bentley making waves in the pontoon market. Pontoons plus
• Abstracts: Albertson's expands Duckling program to a larger pond. Newgistics mail effort goes to the dogs. More personalization, customization help mail program double volume
• Abstracts: Sales sparkle for Ice.com with the launch of a catalog. Tool catalog for women hammers away. Ross-Simmons adds video to website
• Abstracts: Wakeside wades into catalogs but leaves mail order at the dock. Shoppers descend on NY's A&F, H&M
• Abstracts: Small biz gets blunt advice on search. Customer steer design process at GGBailey.com. DoubleClick's Bruner: Internet marketing has come of age

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.