Software maker sells its DM services to other firms

Article Abstract:

Software Publishing Corp. Holdings, a software marker which sells its products through direct mail and call centers, is now selling its direct marketing (DM) services to other software makers. By offering its DM services to other software developers on a revenue-sharing basis, developers who lack the resources to distribute their products could find a market for their software products. A typical arrangement would have Software Publishing using direct mail to market another developer's product. The mailing then asks the recipient to register his or her software by calling Software Publishing's call center.

Direct Marketing Services, Direct Mail Advertising, New Agency Services, Direct marketing, Software Publishing Corporation Holdings

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BPA targets media sellers, buyers

Article Abstract:

PBA International, an audit firm based in New York, has launched a marketing campaign to promote its new service called Integrated Audit, which is designed to help publishers in making accurate audits for agencies and advertisers. The new service also provides advertising agencies and advertisers with a way to check claims made by publishers, including the market that a publication reaches. The service therefore guarantees that an advertisement will actually reach the markets it targets. PBA International's marketing effort is targeted to publishers as well as to media sellers and buyers.

PBA International

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HotData to dig deeper to surfers' lifestyles, sidesteps privacy cauldron

Article Abstract:

HotData Inc of Austin, TX, will launch a service that would enable electric commerce firms to integrate prospect lists with indepth customer database information. The service will allow online businesses to identify lifestyle demographics in the geographic areas where individual customers shopping on their sites live. HotData will also use the service to update sites' existing customer data.

HotData Inc.

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