Stein Rogan to help style Flycast's networking future

Article Abstract:

New York, NY-based Flycast Communications, a company that produces online direct response advertising, has turned to New York-based Stein Rogan + Partners for help attracting new businesses and continuing its growth. Thomas Stein, president of the interactive abd information-oriented advertising and communication company, said that Flycast possesses great knowledge and expertise that need to be made known to the marketing industry. The program to promote Flycast's expertise would possibly include a custom-created direct mail program targeted at powerful industry leaders.

Use of services, Contracts & orders received, Engage Inc., Stein Rogan + Partners

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Marketers discover privacy's brand appeal

Article Abstract:

The Privacy & American Business Conference in Arlington, VA, brought together direct marketing industry leaders to discuss important issues, such as growing consumer complaints. Generally, officials of direct marketing companies defended their interests, citing news reports on privacy released from such firms as the Federal Deposit Insurance Corp in Washington, Hackensack, NJ-based Privacy & American Business and Armonk, NY-based IBM.

Strategy & planning

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