Students give theory a practical edge

Article Abstract:

Baruch Direct is a direct marketing agency based in New York that is staffed by student interns from Zicklin School of Business at Baruch College. The achievements of this direct marketing agency are discussed. The advantages such practical experience can give to direct marketing students are also highlighted.

Executive changes & profiles, Services information, Personnel administration, Advertising, New York, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Officials and employees, Services, Training, Marketing industry, Marketing executives, Subsidiaries, divisions and units, City University of New York. Bernard M. Baruch College

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E-mail with streaming video grabs attention

Article Abstract:

The unique video e-mail campaign launched by marketing professionals association CMO Council for promoting their upcoming summits is discussed.

United States, Forecasts, trends, outlooks, Marketing procedures, Professional Organizations, Professional Membership Assns, Forecasts and trends, Marketing, Market trend/market analysis, Company marketing practices, Trade and professional associations, Professional associations, Email marketing

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