Study: call center is best investment

Article Abstract:

A study released by Madison, WI-based research company Primen on Aug 15, 2000, has found that US electric utilities may have a better chance of improving residential customer satisfaction by increasing their investments in call centers. The survey found that the average electric utility spends $7.79 per customer annually to operate its call center. If it increased this amount by 28 cents per customer to improve call response times, the utility would improve its customer satisfaction rating by 5%.

Electric Power Generation, Transmission and Distribution, Electric Utilities

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NetBank saves on customer acquisition

Article Abstract:

NetBank is using Internet advertising and direct marketing instead of offline branding in its bid to reduce its customer acquisition costs in 2000. The company also expects to launch an e-mail-based customer acquisition strategy by yearend. The costs of customer acquisition has escalated to as high as $200 per customer late in 1999. Since then, customer acquisition costs have been reduced to $160-$170 per customer.

NetBank

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Targeting the baby boom market

Article Abstract:

Women First HealthCare Inc of San Diego, CA, has launched a direct mail campaign to attract attention to its startup mail-order pharmacy business. The campaign sent 25,000 pieces to names in the mailing list from the company's catalog subsidiary, the As We Change catalog. More mailings promoting the Women First Pharmacy Services Inc are expected in the next few weeks.

Electronic Shopping and Mail-Order Houses, Mail Order Houses, Women First HealthCare Inc.

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