BBDO gets $50 million Office Depot account

Article Abstract:

BBDO New York has been named agency of record for Office Depot's $50- million advertising account, besting Grey Worldwide New York, DDB Worldwide Chicago and Gold Coast Assoc, after a four-month review. BBDO New York will oversee creative for Office Depot's ad campaign while Rapp Collins Worldwide will handle direct marketing, and @tmosphere New York will be responsible for online marketing. Office Depot operates 820 office supply stores in North America, and mails 300 million catalogs in 12 countries and nine languages.

Use of services, Advertising Agencies, New orders received, Stationery & Office Suppl Stores, Office Supplies and Stationery Stores, Office Depot Inc., Office supply stores

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Testing keeps direct mail running as a circulation workhorse

Article Abstract:

The benefits of continues testing of new strategies in direct mail marketing are discussed. Guidelines given by Michele Murphy, senior marketing manager of American Express Publishing Corp, in this context are also presented.

Product information, Management dynamics, Direct Marketing, Executive changes & profiles, Mail Order Houses, Electronic Shopping and Mail-Order Houses, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Catalog and mail-order houses, Printing & Publishing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Publishing industry, Methods, Management, Officials and employees, Testing, Beliefs, opinions and attitudes, Mail-order industry, Mail order business, Company business management, Strategic planning (Business), Murphy, Michele, American Express Publishing Corp.

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