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Construction and materials industries

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Theglobe.com buys DM shop SendTec for $6M

Article Abstract:

TheGlobe.com has acquired direct marketing and interactive marketing company SendTec for $6 million in cash. Other news related to advertising agencies are discussed.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
United States, Forecasts, trends, outlooks, Industry forecasts

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Publicis to buy Digitas for $1.3B

Article Abstract:

The declaration of the French advertising agency Publicis Groupe, to acquire the American consulting services Digitas Inc., for $1.3 billion, is discussed.

Author: Khan, Mickey Alam
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management and Public Relations, France, Publicis Groupe S.A., Consulting services, Digitas Inc., DTAS

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Subjects list: United States, Mergers, acquisitions and divestments, Company acquisition/merger, Advertising agencies
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