Theming for fun and fill-up

Article Abstract:

Pine Lakes Ranch, the success story of the manufactured home industry, is the brainchild of a group of Denver developers who have raised the community's occupancy to a surprising 100%. Their strategy emphasizes the area's western culture. The revamped, friendly image is evidenced by the surroundings, staff members, literature, outdoor programs and ranch mascot. This theming tactic, which was taught at the Disney Center, proves that location and price are not the only factors that attract prospects. However, this package requires staff professionalism, policy definition, a realistic value/cost relationship and social services that partain to the targetted customers.

Innovations, Housing development

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Resident retention offers key to soft-market profits

Article Abstract:

Manufactured-home property owners who want to maximize the occupation rate of their communities should combine a moderate plan of advertising and marketing with an aggressive plan to satisfy and retain current residents. A resident retention plan should begin with the goal of satisfying existing customers through surveys to assess desired amenities and community shortcomings. Action should be taken to respond to recurring complaints. Often provision of basic amenities will build a strong base of long-term residents.

Mobile homes, Mobile home parks

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Filling the housing needs of a new generation

Article Abstract:

'Generation X' is slowly taking over the 'baby boomer' generation and their coming of age presents a potential new market for prefabricated homes manufacturers. Busters, as they are also called, come from two-income families and value stability, honesty and an active social life. Manufacturers can cater to this group by designing homes and communities to fittheir lifestyle. They can point out the advantages of their products in terms of viability, security and aesthetics.

Single-family housing construction, United States, Housing, Single family housing, Housing, Single family

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