Trends: dynamic, personalized mail

Article Abstract:

Dynamic content is a careful collection of specific demographic information about customers that enables the marketers to design their e-mail promotions, offers and educational data according to the recipients' specific interests. It is considered as the future of online marketing as it is helpful to marketers to build brand loyalty and enhance customers' attitude towards the organization.

Internet/Web advertising, Internet advertising

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How do your e-mail campaigns perform after the click through?

Article Abstract:

Way in which an e-mail marketing campaign works after a reader click on one of the links of an online marketer is discussed.

Advertising campaigns

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Classic DM tactics are spam for filters

Article Abstract:

Implications of anti-spam software usage by companies and individuals on email marketing are discussed.

Email filtering software

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