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Construction and materials industries

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Ty's Toy Box gets serious with multi channel strategy

Article Abstract:

Toy marketer Ty Inc. is using multi channel marketing strategy to promote its products. The firm is merchandising its products through its own site and also through e-commerce sites.

Author: McClure, Marji
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Usage, Marketing, Company Web site/Web page, Web sites (World Wide Web), Web sites, Toy industry, Company marketing practices, Internet marketing, Ty Inc.

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Print on demand propels 50,000 investors to Financial Engines

Article Abstract:

Financial Engines unveiled personalized account investment advice program. The advantages of the service are presented.

Author: McClure, Marji
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Commercial Banks, Prepackaged software, Investment Banking and Securities Dealing, Portfolio Management, Services introduction, New Products/Services, Portfolio & Funds Management, Computer software industry, Software industry, Company service introduction, Service introduction, Financial Engines Inc.

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