Use purchase behavior to create relevant and personalized e-mail
Article Abstract:
Significance of using purchase behavior data for creating relevant and personalized e-mail for marketing is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Consumer Behavior, Labor Distribution by Employer, Purchasing, Forecasts and trends, Statistics, Market trend/market analysis, Consumer behaviour
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Multichannel integration: tracking the incremental
Article Abstract:
Implications of multichannel integration in e-mail marketing on generating incremental benefits are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Analysis, Multiplexing, Multichannel communication, Digital multiplexing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
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E-mail can take cues from search analytics
Article Abstract:
Implications of installing search analytics for email marketing effectiveness are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Prepackaged software, Installation, Ergonomics, Ergonomic software, Technology installation instructions
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: Methods, United States, Email marketing
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