Vegas marketplace shifts to first-time buyers

Article Abstract:

The construction of new hotels and three major parks/resorts in Las Vegas, NV, will generate about 30,000 new jobs in 1995 and open up new market opportunities for residential builders. Shannon Communities Inc expects first-time buyers to dominate the new migrants and has prepared itself to cater to that market. Their first entry-level attempt was the Solana Del Norte project which generated successful sales because of its affordability. Meanwhile, North Las Vegas' positive attitude towards the housing market also contributed to the surge in first-time sales.

Las Vegas, Nevada, Shannon Communities of Nevada Inc.

---

Careful marketing turns around stalled project

Article Abstract:

Granor Price Homes Inc has succeeded in reviving the market for its Charing Cross project after failing to sell the homes in 1988. The builder made a thorough market research to develop a realistic pricing scheme and proceeded to design less costly homes and upgrade the site with new landscaping and signages. The company presented four new models in 1992 and conducted an intensive advertising campaign to attract buyers. Their efforts paid off in terms of sales of 119 units in three months.

Residential construction, not elsewhere classified, GENERAL BUILDING CONTRACTORS, Townhouses, Granor Price Homes

---

M/I Homes tackles move-up market with more quality, less space

Article Abstract:

M-I Homes created a marketing scheme and product which aimed to cater to two-income families seeking lower-priced quality homes. The company had acquired some lots in northern Virginia and produced a variety of single-family detached houses which they reduced in size from previous models but improved in terms of quality. Their marketing thrust focused on value which overrides the need for a large space.

Design and construction, Dwellings, Architecture, Domestic, Home design, M-I Homes

Similar abstracts:

• Abstracts: Aftermarket teleservices to handle Dremel orders. Telemarketers aren't smiling over ad from postal inspectors
• Abstracts: Struggling Datamarine forced to seek buyer. Lowrance stock soars on news of impending sale. OMC: the Genmar era begins
• Abstracts: Main contractor to quote for hold-ups. Overhauling formal logic
• Abstracts: Design captures character, views of the desert. Switch to courtyard design creates a sales success
• Abstracts: Redesign saves 13% on hard costs. Discount marketing saves up to 60%

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.