Video service sidesteps tech limitations

Article Abstract:

Palo Alto, CA-based direct marketing services provider Talkway Communications is offering a video-enabled service that is especially designed for the direct marketing industry called MarketingTalk. The service will benefit marketers in several ways. MarketingTalk enables clients to deliver video messages, which are embedded into electronic mail and banner advertising campaigns, to users who may lack the latest software and have only, for instance, a modem connection.

California, Services information, Talkway Communications

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Kestle to leave Compusearch

Article Abstract:

Jan Kestle has resigned as president of Compusearch Micromarketing Data and Systems to become the general manager of Atelier America, an art reproduction house based in Markham, Ontario, that sells mainly by direct mail to customers in the US. Kestle will help Atelier expand its offerings with products like greeting cards that will be sold in retail outlets. The company has also developed a process that makes the reproductions look very much like the original works.

Ontario, Direct Mail List Rental, List brokers

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Canada's Vickers & Benson pushes Interactive

Article Abstract:

Michael Shostak has been appointed president of Vickers and Benson Interactive, the direct marketing division of Toronto, Ontario-based Vickers and Benson Companies Ltd. He was chosen mainly because of his extensive experience in interactive media. He formerly worked at ExtendMedia Inc for five years occupying senior positions, with the latest being VP of marketing.

Canada

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