Viking in slow Italian start, blames "worst" postal system

Article Abstract:

Viking Office Products is experiencing a sluggish start in Italy, where the company has been mailing catalogs since Jan. 9, 1998. The Italian post has been Viking's biggest challenge in the country and identifies it as the worst postal system the company has ever encountered in Europe. Startup costs in Italy resulted to a two cent a share loss in Viking's third quarter in the current fiscal year that ends June 30, 1998. The problem in Italy's postal system is its lack of consistency in delivery. Viking targeted Rome and northern Italy, mailing the company's 56-page Italian catalog to small and medium size companies that were selected from the files of Schober, the principal German list company of Viking.

Marketing procedures, Company Planning/Goals, Public affairs, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Direct Marketing, Mail order business, Viking Office Products Inc., Article

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Italian Internets in Pan-European drive

Article Abstract:

Italian Internet companies are continuously consolidating in their effort to make Italy a pan-European online power. Two cases in point are the mergers of Tiscali with WorldOnline and e.Biscom with HanseNet. Both moves came a month after Italy's Yellow Pages, Seat Pagine Gialle purrchased a 40% stake in Mondus. Tiscali's acquisition is the biggest in the ongoing consoidation of the Internet market in Italy.

Online information services

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Italian bank calls in US expertise to develop CRM program

Article Abstract:

UniCredito Italiano, Italy's leading banking group, has turned to Tessera Enterprises of Wakefield, MA, to help it create a customer relationship management program. Tessera's mission is to develop solutions that will allow the bank to quantify the actual and potential value of customers. A merger of Credito Italiano and Unicredito, Unicredito Italiano has 4.5 million customers and about 2,700 branches.

Use of services, Computer Systems Design and Related Services, New orders received, Contract Software & Services, UniCredito Italiano

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