Viking's Web sites snag large piece of business

Article Abstract:

Viking Office Supplies has opened a Dutch Web site after starting a similar site in Germany and relaunching its Web site in the US. The three sites are exacts replicas of the its Web site in the UK, which it developed in 1999. Viking Marketing VP Sean Clough said the US site was revamped since it was not doing as well as the company expected it to be. However, he was delighted at the amount of business generated by the German site. Certain changes were done on the site, particularly on language length since German words are longer than those in English.

Stationery & Office Suppl Stores, Office Supplies and Stationery Stores, Office supply stores, Viking Office Products Inc.

---

Kmart showcases new Martha Stewart line in retail stores

Article Abstract:

Kmart Corp officially launched on Oct 16, 2000 the addition of a new line of housewares, Martha Stewart Everyday Kitchen, to the popular home brand offered at its 2,150 retail stores. MarthaStewart.com announced the availability of the new line at Kmart stores and at www.bluelight.com. Also, e-mail messages to Martha.Stewart.com's 1.5 million registered users were sent to coincide with the newspaper inserts. This month, a 30-second spot will run on daytime and prime-time network television.

All Other Home Furnishings Stores, Home Furnishings Stores NEC, Kmart Holding Corp.

---

Similar abstracts:

• Abstracts: Taking care of business: the former brewer who is to be the HSE's new head of construction safety. Sprint finish to the top of the world
• Abstracts: American dream homes. Show business: show home review. (Building Homes). Westbury jazzes up sales centres
• Abstracts: European lethargy helps US Web firms. Cash for new European Web ventures. Company launches German version of Priceline.com
• Abstracts: Addressing security issues for e-catalogs. 38 great ideas for your next headline. Call centers can produce more revenue
• Abstracts: Overnite offers guaranteed free pickup nationwide. Minority employment firm goes online

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.