Viral video spreads LiveVault's message

Article Abstract:

The details pertaining to the marketing of LiveVault, information backup services using a viral video or a web-based video staring actor John Cheese, are presented.

Usage, Digital video, LiveVault Corp.

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Software firm learns to appreciate mail

Article Abstract:

The results of the direct mail marketing campaign by the Ottawa based software firm, CML Emergency Services Inc. to promote its new software product are discussed

CML Emergency Services

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XMPie personalizes show campaign

Article Abstract:

The direct marketing campaign launched by XMPie Inc. for promoting its VDP graphical software at GraphExpo is discussed.

Software Publishers, Graphics Software Pkgs (Micro), Graphics software

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