Pharmeceutical spending grows branded ads take lion's share

Article Abstract:

Pharmaceutical firms spent a total of $1.58 billion to advertise on television from Jan 1998 to Nov 1998, compared with $815.5 million for a comparable period in 1997, according to a survey conducted by New York-based Competitive Media Research. At least 18 of the top 37 pharmaceutical products were advertised solely through direct response television (DRTV) or a blend of DRTV and brand advertising. Observers say the type of advertising used is related to the brand's strategic objectives.

Pharmaceutical Preparation Manufacturing, Pharmaceutical Preparations

---

Universal unveils Hitchcock infomercial

Article Abstract:

Los Angeles, CA-based Universal Studios Inc introduced in August 1999 a Alfred Hitchcock infomercial promoting a video package of the director's 13 movies. Produced by Los Angeles-based Finn-Ity Direct Inc, the infomercial features a new version of 'Topaz' as well as other titles such as 'The Trouble with Harry,' 'Shadow of a Doubt' and 'The Man Who Knew Too Much.' The release of the infomercial coincides with Hitchcock's 100th birthday celebration on Aug 13, 1999.

Amusement and Theme Parks, Theme Parks, Universal Studios Inc.

---

Similar abstracts:

• Abstracts: APAC Teleservices acquires ITI Marketing Services. Williams Worldwide looks for major buyers
• Abstracts: HSN Direct begins test for two new infomerical campaigns. Golf co. Protege Sport unveils first infomercial

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.