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Construction and materials industries

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With boat sales running flat, get aggressive on marketing

Article Abstract:

United States' boating industry is experiencing sluggish boat sales in recent time. The bating manufacturers should changes their sales and marketing approaches to respond to the current situation.

Author: Smith, Wanda Kenton
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
Management, Strategic planning (Business), Boating industry, Industry sales and revenue

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Marketing lessons learned in an exciting 10-year ride

Article Abstract:

Strategies to develop new and innovative marketing methods are presented.

Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
Marketing

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Understanding barriers to boat sales

Article Abstract:

The reasons that withhold consumers from purchasing boats are discussed.

Author: Mona, Jerry
Publisher: Soundings Publications, Inc.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
General services, Analysis, Purchasing, Boats and boating, Boats, Cigarette boats

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Subjects list: Methods, United States
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