'X-Ray' butterfly woos prospects for Empire BlueCross

Article Abstract:

Empire Blue Cross and Blue Shield's direct mail package features an x-ray transparency of the health insurer's butterfly logo, which it mails to human resource executives and other company officials. The transparency is a blue-shaded acetate similar to x-ray plates used by doctors, with a toll-free number and the URL of Empire's Web site. Stasi & Co, the ad agency that crafted the campaign used a heavy paper stock in the direct- mail piece, hoping prospects would hang it on their desks.

Empire Blue Cross and Blue Shield

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As EU adds coutries, UPS heralds services in Europe

Article Abstract:

European Union has added ten more countries as its members and to make the consumer aware of the services provided by United Parcel Service Inc. in the added states, the company ran a campaign. McCann Erickson London has managed the campaign consisting of four television spots, 15 press executions with outdoor, radio and online executions.

Europe, Trucking, General Freight Trucking, Advertising Activity, Trucking & Courier Services, Ex. Air, Regulation and Administration of Transportation Programs, Trucking Programs, Advertising, Membership, European Union, United Parcel Service of America Inc.

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USPS could save $250m under New Medicare Act

Article Abstract:

The U.S. Postal Service hopes to save $250 million by implementing a Medicare-eligible retiree prescription drug subsidy. The scheme is established by the Medicare Modernization Act of 2003.

Government domestic functions, Management dynamics, Accident & Health Insurance, Insurance Carriers, Postal Service, US Postal Service, Hospital and medical service plans, Management, Social policy, United States. Postal Service, Company business management

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