AG publishing veteran offers thirty years of insight

Article Abstract:

A 20-year veteran in the farm periodical publishing business notes that the fortunes of this industry are closely tied to those of the agricultural sector. The exponential growth of the farm equipment and chemicals markets and the prosperity of farms in the 1970s enabled farm periodicals to boost advertising revenues year by year. Most farm magazines saw their advertising revenues drastically slashed as farms and agribusinesses closed by the hundreds during the 1980s, but the situation eased during the 1990s. The emergence of Internet-based firms in the 1990s and the technology revolution within the agricultural business augurs well for the future prospects of farm periodical publishers.

Market information - general, Periodical Publishers, Farm Periodicals

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Caterpillar turns 75

Article Abstract:

Only a seer might have predicted what would happen to the company resulting from the merger of C.L. Best Tractor Co and Holt Caterpillar Co in 1925. Caterpillar Inc has, since then, evolved to become the world's largest manufacturer of mining and construction equipment, diesel and natural gas engines as well as industrial turbines. It generated record sales and revenues of $19.7 billion in 1999, and is establishing a growing presence in the agricultural industry. The company celebrates its 75th year of existence in 2000.

Strategy & planning, Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing, Industrial Trucks & Tractors

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Farmington Turns Off

Article Abstract:

The town of Farmington, Connecticut is experimenting with the pervasiveness of television. Families participating in the Farmington TV Turnoff will not watch television during January 1984. Researchers fear that excessive television viewing damages children's creativity and resourcefulness.

Connecticut, Television

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