Advertising and Promotion

Article Abstract:

Advertising expense is concentrated on the Indian cooking sauces area by mainstream producers and specialists, such as Van den Bergh Foods, Pedigree, Patak's, Centura, and Campbells.

Food Manufacturing, Specialty Canning, FOOD AND KINDRED PRODUCTS, Canned specialties, Ethnic Foods, Canned foods, Ethnic food, Canned foods industry, Canning industry, Van den Bergh Foods Co., Patak's, Pedigree, Centura, Campbell's (U.K.) Ltd.

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Advertising and Promotion

Article Abstract:

Ad spending on sweet spreads in 1998 was 3.36 m. pounds and this has declined by 79%. The two notable ad spenders in 2000 were J. Sainsbury PLC and Ferrero UK.

Chocolate and Confectionery Manufacturing from Cacao Beans, Confectionery Products, Candy & other confectionery products, Candy, J Sainsbury PLC, Candy industry, Ferrero UK

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Executive Summary

Article Abstract:

The decrease of the market value of sweet spreads may be due to health concerns relating to sugar consumption and lack of advertising of the products.

Growth

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