Advertising and Promotion

Article Abstract:

Advertising expenditure on jeans cut back owing to declining market conditions but Levi Strauss and Co. is still the largest advertiser in the U.K. market for jeans at 68% of the total of 8.5 million British pounds.

Advertising

---

Executive Summary

Article Abstract:

The U.K. market on jeans in 2001 is just recovering, led by women's fashion, while sales to men still in the decline, and to children remaining static. Levi's is still the leading brand.

Reports

---

The Supply Structure

Article Abstract:

The U.K. market for jeans slumped in 1998 and 1998, but in 2001, Levi Strauss and Co., still leads the market, followed by Gap Jeans, Next, Diesel, Falmer, and other own-label brands.

United States, Apparel & Related Products, Apparel Manufacturing, VF Corp., VFC, The Gap Inc., GPS, Diesel, Falmer International Ltd.

Similar abstracts:

• Abstracts: Advertising and Promotion. The Future
• Abstracts: Future and Forecast. Forecast. The Future

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.