Analysis of marketing mix interaction effects and interdependencies: a normative approach

Article Abstract:

The interdependency between price and communication expenditures and its effects on the optimal marketing mix structure were analyzed. To this end, a distinction between marketing mix interaction effects and marketing mix interdependencies was presented. Different types of interdependencies between price and communication expenditures were also considered. It was found that marketing mix interaction effects influence the optimal marketing mix structure and result in interdependencies between a firm's optimal decision levels of marketing mix tools.

Marketing, Pricing Policy, Pricing, Marketing models, Communication, Communications

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Japanese - American joint restructuring of National Steel Corporation

Article Abstract:

Bayesian estimation methods were employed to evaluate the effects of the National Steel Corporation's (NSC) new management team on the firm's major production lines. The new team, which was brought in by Japanese steel manufacturer NKK Corp., can be credited with achieving improvements in labor productivity. Restructuring at the NSC was accomplished through the successful implementation of NKK's production methods and total quality control skills which contributed to the firm's recovery.

Production Management, Productivity Improvement, Research, Management, Usage, Bayesian statistical decision theory, Bayesian analysis, Steel industry, Total quality management, Labor productivity, National Steel Corp. (Mishawaka, Indiana), NS

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The probability and timing of price reversals in the property market

Article Abstract:

Research describing a model for estimating the probability and time variation in processes of reversals of price in the market of real estate is presented. Particular attention is given to the predictive qualities of the model providing probability profiles.

Real estate, Real property, Probabilities, Probability theory

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