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Books: Forecast

Article Abstract:

Forecasting information and statistics for the future of the book publishing industry are given. Researchers believe the industry will show study growth over the next four years increasing at 19% at current prices.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

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Books: The Future

Article Abstract:

Future projections of drivers for growth in the book publishing industry are given. Education, promotion and the retail environment are all said to be the most important drivers for growth in the industry.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

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Books: Market Segmentation

Article Abstract:

Book market segmentation information is outlined in this brief article. The principle means of segmentation is by title, since the type of purchaser is not known at the point of purchase.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
United States

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Subjects list: United Kingdom, Statistical Data Included, Research, Statistics, Book publishing, Marketing research, Market research, Books
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