Customer perception and competitive quality strategy

Article Abstract:

In a market where consumers do not have an adequate perception of product quality, firms with lower quality products will thrive on increased competition. Although it is in the best interests of a company to use quality as a selling point for their product, it is often the aggregate quality of the entire marketplace which is judged, giving incentives to those companies which stay within the average. A monopolist will sometimes provide a better quality product than an oligopolist, especially when perceptions are low and the reference for quality lies solely within the market.

Models, Economic aspects, Product quality, Consumer behavior

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Venture capitalist participation and the post-issue operating performance of IPO firms

Article Abstract:

A study has shown that venture capitalist-backed firms exhibit greater post-issue performance than non-venture capitalist-backed firms in the initial public offering (IPO) market. The difference in performance was attributed to the ability of venture capitalist-backed IPOs to provide valuable services in the form of third-party monitoring to companies in which they participate.

Venture Capital Companies, Miscellaneous Intermediation, Investors, not elsewhere classified, Analysis, Evaluation, Corporations

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