Forecast
Article Abstract:
Sales of women's perfumes are expected to increase only slightly in the UK during the years 2001-2005. Price reductions may help sales, but many women report that price is not the only criterion for purchases. Fragrances may be introduced into related products, such as hair spray and nail polish.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Market segmentation
Article Abstract:
The perfume and fragrance industry in the UK encourages women to wear different scents for special occasions. Classic brands such as Chanel No. 5 continue to hold their market share. Calvin Klein has introduced new and less expensive brands that target younger women.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: