Exseed Genetics visits editors on the road to establishing identity

Article Abstract:

Exseed Genetics of Owensboro, KY, introduced its NutriDense brand of corn seeds by making desk-side visits to practitioners of ag media. The strategy, a suggestion of the Charleston/Orwig agency, served to introduce both the young company and its product. Exseed, which launched the campaign in Jun 1998, was able to bring the message of the corn with elevated levels of essential amino acids, protein and oil to about 60 media representatives in a span of three months.

Corn, Corn Farming, Exseed Genetics

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From seed to feed: marketing value-added grains to livestock producers

Article Abstract:

The marketing of seeds to livestock producers requires the knowledge of the grains needed, the place and time it is needed, and then convincing the end user of the viability of the system involved. Such is the work done by both Optimum Quality Grains and ExSeed Genetics. Both rely on a network of seed partners to deliver the needed products from seed specifications that they derived from an assessment of the requirements of the livestock producers.

Nursery and Floriculture Production, Seeds

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Magazines render new looks to aid readers

Article Abstract:

The rapid pace of change in the livestock industry has necessitated some changes in the format of the magazines that serve the needs of this sector. Two recent changes involved magazines that cater to the pork industry, a sector that has itself gone through a number of changes and consolidations. Intertec Publishing's 'National Hog Farmer,' following a routine reader research, instituted chnages to its format in mid-Jan 2000. Vance Publishing's 'Pork' implemented its own format change beginning with its Sep 1999, issue.

Periodical Publishers, Farm Periodicals

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