Frozen ready meals
Article Abstract:
The United Kingdom market for frozen ready meals grew by about 6% per year on average during 1991-96 at current prices, or 18% growth in real terms. Real growth occurred at a rate of 17% during 1991-94 but only 1% during 1995-96, partly because of the price-related promotional activity of some basic products. Innovation is vital in order to compete for space in the retail freezers, with the market leaders Ross, Findus and Birds Eye Wall's probably better placed to develop new products than market entrants. Convenience and microwaveability are major factors in the frozen ready meal market.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1997
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Frozen ready meals
Article Abstract:
The UK market for frozen ready meals will have expanded by an average of between 5% and 6% a year at current prices in the period 1993 to 1998, reaching an estimated value of 638 million pounds sterling in 1998. Grocery multiples hold a 63% share of value sales, and their dominance will be further boosted by the increasing popularity of own label products. Demand for frozen ready meals will rise as consumers seek convenience foods, but the market will no longer be boosted by the growing use of microwave ovens, where penetration rates seem to have stabilized.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1998
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Frozen ready meals
Article Abstract:
Sales of frozen ready meals in the UK rose by 37% in the period 1990-1994 to 526 million pounds sterling. Complete meals/recipe dishes accounted for almost three quarters of total market value, with the rest being taken by meal centres/part meals. Traditional products remain most popular, acconting for 38% of value sales, although sales of curry and pasta recipe products are rising.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1995
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