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Market Segmentation

Article Abstract:

The declining jam market in the U.K. lacks promotional support, and all that has occurred has been a shift from standard jamps towards premium-priced extra fruit jams. As to the market for marmalade, honey, peanut butter, chocolate/nuit spread and fruit/cheese curds, changes have not been significant.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Statistics, Market segmentation

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Market Drivers

Article Abstract:

Diet and dental health concerns relating to sugar consumption have dampened the U.K. market for sweet spreads. Even its complementary market, bread, is seen to fall in volume and cosumption after alternative carbohydrate sources such as rice and pasta have emerged.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Health aspects

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Market Size and Trends

Article Abstract:

The U.K. market for sweet spreads has contracted by 3% since 1995. This is attributed to the decline of traditional teatime, change in eating habits and diet concerns.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

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Subjects list: United Kingdom, Statistical Data Included, Food industry, Market share, Jam
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