Novartis takes biotechnology story to consumers through schools, museum

Article Abstract:

Novartis, through its Novartis US Foundation, is taking a major step in educating consumers on the sensitive issue of genetically modified organisms. The foundation has given nearly half-a-million dollars to the Washington DC-based Biotechnology Institute and the Museum of Science and Industry located in Chicago, IL, in support of two consumer-driven programs that are specifically targeted at children.

Agriculture, Crop Production, Novartis

---

A PR recipe for success

Article Abstract:

The Northarvest Bean Growers Assn, composed of 4,000 dry bean producers from Minnesota and North Dakota, unveiled its first-ever recipe contest among elementary school children in an effort to increase consumer awareness for dry beans. The Paul Beanyan 'Use Your Bean' Recipe Content, open to elementary students from North Dakota and Minnesota, began in Sep 1999, and ended in Mar 2000. The awarding of the winners coincided with National Nutrition Month.

Dry Beans, Dry Pea and Bean Farming, Dried beans

---

Ag chem companies choose different road

Article Abstract:

Agricultural chemical companies are launching innovative marketing strategies to keep them ahead of the competition. The strategic campaigns include Novartis Crop Protection's marketing deal with American Cyanamid. DuPon Agrocultural Products' reduction of distribution list prices for some of its herbicides, and AgroEvo USA Co's slashing of the price of Liberty herbicides.

Agricultural Chemicals, Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing

Similar abstracts:

• Abstracts: Central bank indepedence and coordinating monetary and fiscal policy. The independence of the Bank of England: an update
• Abstracts: A content analysis of codes of ethics from fifty-seven national accounting organisations. An analysis of the ethical environment of the international accounting profession

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.