Personal stationery

Article Abstract:

The United Kingdom retail market for writing instruments and personal stationery grew 8% to 401 million pounds sterling during 1990-1994, with growth of 4% anticipated in 1995 although sales will remain unchanged in real terms. Personal stationery accounts for 30% of the market by value, while writing instruments account for the remainder. The market for writing instruments reached 281 million pounds sterling in 1994, with Gillette the brand leader. The market is expected to maintain growth during 1995-1999. The market is analysed.

Writing

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Personal stationery

Article Abstract:

The UK market for stationery is expected to be worth 421 million pounds sterling by the end of 1998, representing a 14% rise on 1993 (4% decline in real terms). Writing instruments have suffered the greatest loss, with a 6% real term decline. The writing instrument sector is dominated by Gillette and BiC. An overview of market trends is given, along with details of supply structure, distribution, advertising, consumers and forecasts for the future.

Stationery products, Stationery, Stationery, Tablet, and Related Product Manufacturing, Pens, Pencils, Office, & Art Supplies, Pens, Pencils & Related Equip, Office Supplies (except Paper) Manufacturing, Pens

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Personal stationery

Article Abstract:

The UK personal stationery market is estimated to amount to 442 million pounds sterling in 2000, up 6% from 1995. A detailed analysis of the UK market for personal stationery is presented.

Stationery stores, Supply and demand, Social stationery

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