Sweet biscuits

Article Abstract:

The UK sweet biscuit market has grown in value by 23% between 1992 and 1996 to reach nearly 1.5 billion pounds sterling in 1996. Volume sales increased by 8%, and the market buoyancy looks set to continue. Both own label and brands are strong, with manufacturers using brand extension to capitalize on brand strength. Manufacturers are responding to two strong elements in the market by producing biscuits in which the consumer can indulge themselves, and by producing low-fat ranges. Advertising expenditure decreased, but widely-used promotional activities include sampling and price promotions.

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Savoury biscuits

Article Abstract:

The savoury biscuit market was valued at 230 million pounds sterling in 1993, representing a year on year rise of 10%. The market is forecast to rise by 7% to 246 million pounds during 1994. The industry is made up of three sectors: plain and savoury biscuits; crispbreads; and mini savoury biscuit snacks. Market data is included, along with details of supply structure, advertising, distribution, consumer profiles, and forecasts for the future.

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Sweet biscuits

Article Abstract:

The UK sweet biscuit market is forecast to increase in value terms from 1,541 million pounds sterling in 1999 to 1,660 million pounds sterling by 2003. The market will be affected by the decline in hot drink consumption which is the traditional accompaniment with sweet biscuits. The industry must position sweet biscuits as an alternative to chocolate bars or introduce a health factor by marketing natural ingredients and benefits.

Cookies & Ice Cream Cones

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