The supply structure
Article Abstract:
Energy and stimulant drinks are marketed with strong emphasis on brand names. Red Bull stimulant drink increased its market share to more than energy drink Lucozade in 2000. Other companies in the competitive field include Britvic Soft Drinks Ltd. and Coca-Cola, the leading brand in the UK.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Market segmentation
Article Abstract:
Energy drinks lost market share to stimulant drinks between 1996 and 2000, from 96.5% to 58.41%, although total sales increased in both categories. Red Bull accounted for a large sector of market growth. Sales of low-calorie stimulant drinks took off in early 2001 in the United Kingdom.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
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Executive summary
Article Abstract:
Lucozade and Red Bull dominate the market for energy and stimulant drinks in the UK. Both companies spend freely to advertise their brands. However, a survey revealed that 51% of the UK population had not consumed an energy drink in the past six months.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Forecast. Market segmentation
- Abstracts: Executive summary. Market drivers. Market segmentation
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