The twin challenges to Austrian banking: the environment and the East

Article Abstract:

The twin challenges confronting Austrian banks, the environment and the economic development of Eastern Europe, and the measures being adopted by the industry are discussed. The industry, whose environmental awareness is reputed, has provided loans and investments for ecological purposes with subsidies and interest rate support. In financing investments in Eastern Europe, the industry may be expected to disapprove loans on environmental grounds or to make the cost of funds for less environmentally sound projects more costly.

Economic aspects, Eastern Europe, Environmental aspects, Environmental policy, Environmental protection, Europe, Eastern

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Strategic planning for deregulation in a Canadian bank

Article Abstract:

A case illustrating utility of balancing historical values with rapid changes in the business climate is presented. This involves the development of differentiated services by the Toronto-Dominion Bank as its strategic response to the fast deregulation of the financial services industry.Its inability to discern the possible client benefits that could be derived from the US-Canada free trade agreement and the unfavourable effects of the agreement are seen as the judgemental errors committed by the bank.

Management, Evaluation, Deregulation, Strategic planning (Business), Toronto Dominion Bank

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Implementing a marketing action a programme for AIB Group

Article Abstract:

The step-by-step development of a marketing action programme (MAP) for the Allied Irish Banks (AIB) Group is chronicled. The impetus for a MAP within AIB was spurred by the need to meet various changes in the firm's internal and external environment. The MAP formulated adopted a group-wide development approach with the goal of building a cohesive organization that is market-focused and responsive to client requirements.

Methods, Marketing, Allied Irish Banks PLC, Bank marketing

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